We were asked to generate ‘mythbusting’ shareable assets for HCPs and consumers to share, helping get the truth about flu and vaccination out there. So we created a website with shareable assets as the hub of an integrated campaign which relied heavily on social media, supported by in-clinic posters. The popular Umbilical Brothers were used to help successfully get our key messages into the everyday ‘idiom’.

• Sales Force Materials
• Webiste
• Direct Mail
• In-Clinic Posters and Brochures
• Online Consumer Advertising
• Journal Advertising​​​​​​​