Poster

I.D. RATHER BE
Creative / Art direction / Design
Immunodeficiency education
Using the in-hospital infusion setting as our campaign activation point, posters were designed to engage (captive) patients with a visually appealing and empathetic creative approach that affirmed that even thought they live with an immunodeficiency disease, it does not need to define them.
Three poster versions each carry the headline ‘I.D. RATHER BE…’ – a play on the acronym I.D. for immunodeficiency disease– to highlight a personality trait for which the subject in the poster would rather be known. A call to action follows, motivating patients to go online to understand more about immunodeficiency disease.
Channels:
• Sales Force Materials
• Website
• eDM
• In-Clinic Posters and Brochures​​​​​​​

DL Patient Flyer

Poster

Website

Sales Force eBook

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