Poster

Pneumo Party
Creative / Art direction / Design
Pneumococcal Pneumonia Vaccination
Highly targeted communications focused on two key age milestones for pneumococcal pneumonia immunisation. The aim was to encourage every person turning 65 or 70 to ask about pneumonia vaccination when they visited the surgery for their free flu vaccine.
​​​​​​​Channels:
• Sales Force Materials
• Direct Mail and eDMs
• In-Clinic Posters and Brochures
• Online Consumer Advertising
• Journal Advertising
Result:
Finalist Prime Awards

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