Python
Art direction / Design
Laxative
A special character was created to front an integrated campaign across multiple channels, to highlight MOVICOL's effective but gentle mode of action.
Channels:
• Sales Force Materials
• Direct Mail and eDMs
• In-Clinic Posters and Brochures
• Online Consumer Advertising
• Journal Advertising
• Pharmacy Point of Sale
• Pharmacy Assistant Competition
• Direct Mail and eDMs
• In-Clinic Posters and Brochures
• Online Consumer Advertising
• Journal Advertising
• Pharmacy Point of Sale
• Pharmacy Assistant Competition
Result:
RX Awards. Award of Excellence